Professional Options – E-commerce Readiness Self-Assessment

Getting ready for electronic commerce? The questions below will help you perform a self-assessment of how well prepared you are to start doing business online...

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E-Commerce Readiness Self-Assessment - Are You Ready for Electronic Commerce?

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Market	Which of the following best describes your competitive strategy? Low cost leader Differentiated products and services Focus or market niche How will you measure the success of your online presence? Revenues from online sales Number of e-mail addresses collected Number of qualified sales leads generated Number of product documents viewed/downloaded Number of software downloads Improvement in customer loyalty Number of visitors Online advertising revenues Other Do your products require the customer to touch and feel them prior to the shopper's first purchase? Yes No Do your products or services require lots of information prior to sale or for use? Yes No Are there active discussion groups that discuss products or services that you intend to offer for sale? Yes No Don't know Are there online sites that are particularly popular with buyers in your market? Yes No Don't know

Agreements and Legal Considerations	If you intend to sell direct, will this interfere with your current distribution strategy? Yes No Don't know Will you be violating any territory, franchise or marketing agreements by selling direct on the Net? Yes No Don't know Do you understand sales and use tax liabilities in all localities? Yes No Don't know. Are you prepared to implement the collection and payment of sales and use taxes for all localities? Yes No Don't know Do you need to calculate sales and use tax in real time? Yes No Don't know

Implementation	Does your Web server support secure transactions? Yes No Don't know Have you arranged with a credit card processor or online bank for verifying and settling credit card charges? Yes No Do you have a merchant ID? Yes No Does your Web server have integrated credit card verification software? Yes No Don't know Do you have a digital ID certificate? Yes No Does your business have its own domain name? Yes No Will you be offering more than a few dozen products for sale? Yes No Will you be using shopping cart software? Yes No Don't know Do you have a plan to promote your Web site? Yes No

Operations	Will you be offering consumer sales or business-to-business sales over the Net? Consumer sales Business-to-business sales Both Do you have plans, procedures, relationships, etc., to fulfill customer orders? Yes No Are you currently selling the products you'll offer over the Net? Yes No Will your online sales address new geographic markets? Yes No Do you offer customized or configurable products? Yes No Would customers benefit from discussions groups addressing common concerns? Yes No Don't know Do you have staff to interact with online customers? Yes No Is most of your business from repeat purchases? Yes No Will you collect customer profiles? Yes No If you are selling soft goods, do you have a return policy? Yes No What is your name? (We would like to know about those completing this Readiness Self-Assessment. You may hear from us in the future but we will not give any of your contact information to anyone else.) First Name Last Name What is your e-mail address? If you have a Web site, what is the address (URL)?